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Every year, people waste hundreds of hours stuck in traffic. With that as our foundation, we created an PR campaign together with micro-mobility company TIER where influencers protest against the increasing traffic problem by letting them sit off the wasted hours inside cars. 66 hours in Gothenburg, 108 hours in Berlin, 98 hours in Oslo and 133 hours in Paris. Let’s beat traffic for good.
TIER - Beat Traffic For Good
98 HOURS
IN OSLO
108 HOURS
IN BERLIN
66 HOURS
IN GOTHEBURG
133 HOURS
IN PARIS
According to traffic data, we’re spending a huge amount of hours stuck in traffic jams. So, in order to encourage car drivers to download TIER instead, we demonstrate the absurd amount of time wasted by letting participants protesting by wasting time inside cars.
Our campaign launched in Gothenburg where the average person sits 66 hours in traffic every year. Otto our participant spend those 66 hours in there. We used the time to invite speakers from public transport services around environmental topics.
Client Tier
Agency Around You
Project Manager Jens Flensburg
Strategy Andreas Gunberg
Copywriter Mårten Engström
Art Director John John Skoog & Pia Mader
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