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BOOOMer Energy Drink
Youth employment agency YoungCapital launched a Gen-Z infused energy drink for older generations, showing how businesses can thrive by tapping into young energy. The campaign playfully bridged generational gaps at work, celebrating the drive and creativity of youth. Because work needs young energy.
BOOOMer Energy Drink was introduced by a Y2K-Cronenberg-fashion-rave film showcasing young people donating their energy and infusing workplaces with it, resulting in an office filled with productive harmony.
The art direction of the campaign was carefully designed to combine humor, cultural relevance, and a relatable message. The look and feel is carefully curated to merge the worlds of fashion and 80s horror films.
We took the story of boosting boomers with young energy and reimagined it for social media. Using short videos and GIFs
Client YoungCapital
Agency ACE
Director Angelo Cerisera
Executive Creative Director Rogier de Bruin
Account Director Max de Vries
Strategy Harm Balvers, Jhelisa Panfred
Copywriter Koen de Boer
Art Director Pia Mader
Designer Vincent Sapthu
Producer Marga Bierema
ADCN
Gold - Film
Gold - Integrated
Silver - Music
Finalist - Outdoor
Finalist - Art Direction
Finalist - Design
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