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Padelx Femme is an initiative for female inclusion in sports, focusing on the Middle East region where sports usually aren’t a big part of women’s lives. Mainly due to cultural reasons and a lack of opportunities. We wanted to change this and encourage women to create a healthier lifestyle and a better relationship with their bodies. In our initiative, we aim to create a safe space for women to exercise and become the best version of themselves.
Padelx Femme
Padelx Femme Community
In a short portrait series, we interviewed inspiring Saudi women, discussing their relationship with sports and their aspirations for the future.
Inclusion And Female Empowerment For An Equal World
Reason for our initiative is to create safe spaces for women to exercise. With female-only events and speakers, we want to encourage more women to join our movement.
Client Padelx
Agency Around You
Project Manager Jens Flensburg
Strategy Andreas Gunberg
Copywriter Mårten Engström
Art Director Pia Mader & John John Skoog
Designer Henrik Stelzer
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